Starting From Scratch
How Leon Temiz put Electronics Expo on the map in less than a year
Starting a business is never easy. Starting a second business can be even harder. Sure, you have the experienced gained from years of running your own store, but you still have to go to all the trouble of establishing a name for yourself, negotiating new store locations and finding good employees—always the holy grail of retail. It might sound crazy to some, but Leon Temiz did just that, leaving behind the successful 6th Avenue Electronics to start Electronics Expo, a company that has gained a position in just under 12 months, which takes others years to achieve.
If you were to walk into an Electronics Expo Store the "experience economy" might come to mind. The term was coined by authors Joseph Pine and James Gilmore in a similarly named, The Experience Economy, a book touted at more than one CE retail seminar. The idea behind the concept is that the fickle tastes of contemporary consumers are greatly affected by the experience they have at a retail store, whether it be the look and feel of the store itself or the interaction they have with a special promotion. If you design a compelling store or marketing strategy, customers will be more inclined to visit the store and spend their money.