State of Mobile Report: Consumers Spending More Time than Ever on Devices, in Apps
A major aspect of any omnichannel strategy—whether or not it’s a retail omnichannel strategy—is understanding where your attention should be focused. You certainly need a website, that’s a given. But where else can you communicate your message, and solicit engagement from your audience? It could be in the form of a mobile app. Maybe your audience is more active on social. Perhaps it’s even a combination of the two.
There’s really no catchall, in terms of a winning omnichannel strategy. But the annual State of Mobile report from Flurry Analytics helps to paint a decent picture of how consumers are interacting with their mobile devices. The report, released last month, showed that consumers are leaning more towards mobile apps these days with mobile app time spent growing 69 percent year-over-year, and mobile app usage jumping 11 percent.
Since Flurry released its report, Snap Inc.’s stock went public and took off after the company disclosed that its users spend between 25 and 30 minutes per day using its apps. Then YouTube dropped some data, announcing that users spend 1 billion hours a day watching videos, and it launched an OTT (over-the-top) video service bundle. In a blog post, Flurry said it was intrigued by the events and decided to dive deeper into its own data. Their more-in-depth findings could prove invaluable to mobile app operators—including retailers.