Banking on Bluetooth
iLuv i730 is a hands-free car kit for iPods that affixes to a windshield and features a multi-docking system and FM transmitter for listening to iPods and iPhones through car speakers. It also recharges the source device.
To smooth the bumps in the Bluetooth pairing process, BlueAnt offers a toll-free support center to help users with instructions, said Suzanne Harrison, BlueAnt’s marketing manager. The BlueAnt site also provides online product simulations for devices like the new Supertooth Light visor-mounted hands-free speakerphone and the V1 voice-controlled Bluetooth headset. “It’s people’s perception that Bluetooth is complicated, but that’s just a lack of education,” she said, pointing to a Bluetooth SIG micro site initiative designed to explain Bluetooth’s benefits and features in simple terms. “The goal is to get the site into retail stores and accessed there.”
Although awareness of Bluetooth is growing in states cracking down on hands-on cellphone use in cars, industry executives said there is still much confusion around compliance and user options.