Wherefore Art Thou Radio?
Almost half of this group (49 percent) isn't listening to music on the radio in the morning on their way to work. In the 22 to 34 age demographic, 35 percent reported that the radio isn't part of their music listening habits in the morning. The two groups were within five perccentage points of each other with respect to either watching TV or looking to the Internet for morning entertainment.
Significant to note was that 41 percent of the younger demographic (12 to 24 year olds) listens to radio while 53 percent of the 22 to 34 year olds said they tune in to radio.
The research also found that the younger group has moved away from AM/FM radio simply because there was either too many commercials or too much talk and not enough music. Approximately 36 percent said that radio does not even play the kind of music they like. If this isn't great news for satellite radio and HD Radio, I don't know what is. But this group may not have the money to afford satellite radio and only 32 percent have even heard of HD Radio. A greater number have heard of Pandora, however.
The report added that 34 percent said they would listen to FM radio if it were a part of their cellular device and 67 percent had either a very strong or somewhat strong interest in a TiVo-like radio application. I'm not sure that we should rush to incorporate this, but I believe it's important to put it out there.