Wherefore Art Thou Radio?
Retailers should also look carefully at the data when determining where and how to spend their limited advertising dollars. (If you are not aware, 12 to 24 year olds have basically stopped reading. Those print ads you are so fond of are not reaching this crowd.)
Radio will not be going anywhere (unlike the CD) if for no other reason than to advise the public of a nuclear attack through the Emergency Broadcasting System; surf conditions on the coast; or optimal skiing times in the mountains through the National Weather Service.
Yet the most important finding of the Edison Research group is, for me, the examination of the music content listened to today. As disturbing as it may seem to some, Eminem received the most mentions in both 2000 and 2010. Lady Gaga has replaced 'N Sync and Lil Wayne has replaced Limp Bizkit. Thank goodness Taylor Swift has replaced Britney Spears and the Beatles have supplanted Korn, DMX and the headphone master Dr. Dre.