Vendor View: Stellé: Defining the Art of CE Couture
As with so many new products, the creation of the Stellé Audio Clutch came about because of a need that wasn’t already met in the marketplace. Stellé co-founder and CEO Anna Perelman wanted portable and chic speakers to play her music through while on business trips. She couldn’t find what she wanted, so she made it.
The result is the Stellé Audio Clutch, a Bluetooth portable speaker in a leather casing with a rechargeable battery that lasts up to 15 hours. The Snakeskin Red and the Black Basketweave models retail for $349, and the Rebecca Minkoff designs retail for $399. “With the personal need for a portable speaker and the whole notion of [struggling to attract] the female consumer, I thought it would be great to merge fashion and technology together, and that’s what the Audio Clutch is about,” Perelman said.
The end product had to balance style and technology. The challenge was creating a clutch that could handle serious speakers, was easy to use and looked like a stylish fashion accessory. “What other companies have tried to do is have design but sacrificed acoustics, or have acoustics but they sacrificed design,” Perelman said.