StepUp Commerce, an Internet shopping service specializing in local purchases, has entered into an arrangement with HES to provide a web presence for the buying group’s retailers. Via sites like Google and SuperPages.com, StepUp will deliver information on an HES retailer’s products automatically. Aimed toward connecting retailers to a local consumer base that shops online but purchases in person, the StepUp service will create individual web pages for each of 450 HES dealers that include up-to-date information about the products each retailer has in stock. This information is then supplied to sites such as Google, so that customers can find those products online. Kendall Fargo, Founder and CEO of StepUp Commerce declares, “We’re excited to partner with HES to help their more than 450 local retailers cost-effectively use the Internet to drive incremental sales.”
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