Stewart Filmscreen Splits Commercial, Residential Brands
Stewart Filmscreen last week announced a new "brand identity system," as well as a new Web site. Under the system, brought about with the help of Noyd Communications, the Stewart brand has been split into two parts: one commercial and one residential.
"The commercial identity system was designed to embody the strength of Stewart Filmscreen’s commercial capabilities appealing to architects, integrators, consultants, corporate AV Pros and commercial installers," the company said in a statement. "The residential identity system was based on Stewart’s heritage in Hollywood’s screening rooms and reputation as the reference standard for professionals, discriminating consumers and videophiles alike."
To view the new Web site, visit www.stewartfilmscreen.com