Still Buying Wireless the Old Fashioned Way? Mint Mobile Says, “That’s Not Right!”
Mint Mobile, the company turning the wireless industry on its head with unmatched plans and a dedication to customer service, announces the launch of its “That’s Not Right” campaign. The campaign humorously highlights prospective customers’ reactions to hearing Mint’s breakthrough $15 per month price point.
Launched only 18 months ago, Mint Mobile has already sold over 1 million GB of data, and by its 2 year anniversary is projected to sell well over 3 million GB of data! This sales trajectory positions Mint as one of the fastest growing wireless companies in the industry. By offering buy-in-bulk discounts and coupling those discounts with an online-only business model, Mint is able to offer the lowest price in wireless while maintaining a premium service that disrupts the traditional wireless category.
“When we introduce newcomers to Mint Mobile, they always react with amazement at the high value and low cost of our plans. They assume our offer must be too good to be true,” comments Aron North, SVP of Marketing & Creative at Mint Mobile. “After having these conversations again and again, we knew conquering this sense of doubt had to be central to our strategy in launching our national broadcast campaign. We are focused on disrupting the status quo and our advertising is introducing concepts so disruptive you’ll have to do a double take and take notice.“