Stop The Monologue; Pull The Dialogue
Pushed brands and products become an unintended, uninvited distraction to Internet-savvy consumers if not smartly gathered and relevantly engaged through socially preferred mindsets. Push advertising can no longer stand alone, can no longer effectively make or take a market as a solitary art form.
Push advertising is more than just consumer ineffective; it is financially disabling for any brand that cannot pinpoint-target its best buying audience at a place and time it is most willing to engage. Pulling consumers saves precious time to market. Pulling profitably invests and smartly hoards market opportunity for your brand, for your company. The most effective and profitable consumer pull is either in congress with social engagements, or vested at the last three feet of the sale in the brick or cloud retail aisle. The most effective and profitable marketing abates push monologues, creating socially engaged pull dialogues.
Consumers have individually and collectively united as content publishers while simultaneously becoming “search-engine-addicts.” They trust and cherish their social environments, have limited time for push distractions as they e-hunt and e-pull across varying pieces of glowing glass. Consumers today hunt and pull content, information and knowledge which is most relevant, engaging and valuable to them: not to you, not to your brand. The point? Well actually, there are two points.