Storage Media Evolves Through the Generations
Have you ever thought about how long it has been since home data storage and recording media have been used in our daily lives? Consumer media certainly has evolved from products such as unwieldy, low-capacity 5.25-inch floppy discs, low-fi audiocassettes and the reel-to-reel tape of a bygone era, to today's recordable DVDs capable of holding 4.7GB of information.
The future of home recordable media will see even greater advances in storage capacity, capabilities and convenience, driven by new recording technologies, such as the Blu-ray disc, that are ushering in the next generation of high-definition video recording. When you sit and reflect for a moment, it's almost hard to believe that home recording and storage media have been available for generations.
Advances in hardware and software have given consumers unprecedented capabilities for creating their own content, and as a result, home video and audio recording is enjoying unprecedented popularity, and home DVD recording is becoming a mainstream activity. However, with every advance in recording technology come new technological challenges for media manufacturers, as new methods of creating and storing content continue to evolve with greater demands are placed on the capabilities of the media. Consumers are also more demanding in their requirements. The need for highly reliable next-generation branded media that consumers will have confidence in purchasing and using is stronger than ever before.