Displaying pricey remotes at checkout also flies in the face of the notion that counter-area items need to be cheap.
“We don’t find that needs to be the case,” Kleinschmidt said, noting that having them near checkout “brings up the conversation, ‘Wow! That’s a $1,500 remote control. What does that thing do?’ Then you explain, and maybe you’ll sell a $250 one just because the conversation got brought up, and not a $19 one.”
Customers also have to walk around an active headphone display to get to the electronics showcase/checkout counters. “While they’re waiting to pay, hopefully their kids pick up a headset and listen, or connect their phone to listen to their own music,” Kleinschmidt said.
At Karvonen’s Brand Source in Perham, Minn., the checkout area is a reflection of the increasing diversity of core categories the store carries. Karvonen’s sells appliances, electronics, furniture, bedding and accessories but is constantly adding to its selection, and that means taking on whatever peripherals go with a new category.