Retail Excellence: Nebraska Furniture Mart
"It was the breadth of assortment and how comfortable it was to walk though the various areas," he said. "It felt like a very comfortable shopping experience."
The 'Secret Sauce'
The company added some of the strategies behind the redesign—clean signage, easy navigation, improved adjacencies—to the CE section of NFM.com, which also received high points from the grading agency, Buchanan said, and is a change from an earlier sales philosophy.