STRIVR Labs Launches Fan Experience and VR Production Division
One major theme of the Sports Business Forum at CES was the impact that technology is having on the sports viewing experience. For those fans who watch their favorite teams from the comfort of their couch, they more often than not have their attention divided between at least two (possibly three) different screens. And now, with the emergence of virtual reality experiences on the consumer level, that experience can take on an entirely different form.
It’s with that latter thought in mind that STRIVR Labs Inc., a VR sports training platform that has teamed up with a number of college and professional athletics programs, decided to launch a Fan Experience and VR Production division aimed at bringing teams, brand partners, fans, and venues closer to the on-field and on-court action. The group made the announcement at CES 2016 last week.
Earlier this year, the NBA and Turner Sports broadcasted the first-ever NBA game through a VR platform, and it’s that type of sports entertainment experience that STRIVR hopes to capitalize and expand upon. Headed by STRIVR Managing Partners Logan Mulvey and Brian Murphy, the new division plans to create a “fully immersive and interactive experience” for fans. And the group has already lined up a marquee partnership with Madison Square Garden and the New York Rangers, giving fans the opportunity to “step into the skates” of a Rangers goalie in a virtual MSG.