Studios, Manufacturers Offering Free Blu-ray Movies
Six Hollywood studios and six consumer electronics manufacturers are extending the 5 FREE BLU-RAY MOVIES promotion through the holiday season, when consumer purchase interest in high definition is expected to be high. Consumers who purchase any qualifying Blu-ray player, including PlayStation 3, between Oc. 1 and Jan. 31 will be able to choose five free Blu-ray movies from among 18 titles offered by the six participating studios.
The promotion will be supported with a significant ad spend - more than double that of the summer wave - including online, gaming, men’s lifestyle, entertainment and business outlets.
Studios include Walt Disney Studios Home Entertainment, Lionsgate, MGM Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Home Video. Hardware manufacturers include Panasonic, Philips, Pioneer, Samsung, Sony Electronics and Sony Computer Entertainment.