Study: 75 Percent of Consumers Aware of DTV Changeover
More than three-fourths of U.S. consumers are aware of next February’s analog-TV shutoff- and of those who are aware, just over half would prefer to obtain a converter box or digital TV than to subscribe to cable, satellite or other pay-TV services. That’s according to a survey released last week by the Association of Public Television Stations, as reported by the Web site TVNewsday.com.
The 76.4 percent awareness level represents a gain from 51 percent in Novermber, the last time the survey was taken.
Of the 14.5 million households who pronounced themselves aware of the changeover, 62 percent said they would obtain either a converter box or digital TV prior to the shutoff, while 10 percent said they would sign up for cable or other pay services.