Study: Consumers Unimpressed With In-Vehicle Brands
Automotive manufacturers could probably achieve higher margins by seeking out the audio brands that most highly resonate with consumers, according to a survey released this week by Strategy Analytics.
“OEMs and suppliers need to address a problem of name recognition. Sony, Pioneer, and Panasonic have already extended their greater consumer electronics reputations into the automotive market. Others, such as Harman and Bose, are not well-known in the automotive realm or have blind spots in specific regions," Chris Schreiner, Director of the Strategy Analytics Automotive Consumer Insights practice, said as part of the release of the report.
See the full study here.