Study: Format War to Last Through ‘09
The high-definition disc format war between HD DVD and Blu-ray is likely to last another 18 months, with mass adoption of one format or the other unlikely until early 2009, according to a Forrester Research study cited by Reuters. Forrester also reiterated its previous prediction that Sony’s Blu-ray will eventually win the fight.
Some have predicted that the format war could be resolved, in one way or the other, this holiday season. Forrester didn’t go that far, but did say in its report that Blu-ray needs to cut prices of its players if it wishes to come out on top. Its analysts cautioned that if HD DVD’s price cuts continue and Blu-ray’s hardware prices stay high, the Toshiba-backed format could end up winning after all.