Study: Mossberg Reviews Move Sales, Stock
Not only does Wall Street Journal technology critic Walter Mossberg exert tremendous influence on technology buyers, but a positive review from him has an established record of moving the stock price of a company upward.
According to a study conducted by a pair of researchers from the business schools at the University of Miami and the University of Southern California- as cited by The Capital Times newspaper in Wisconsin- companies making products that Mossberg has praised have seen their stock rise an average of 10 percent in the five days after the review, while the firms behind products the critic has panned have seen a five percent drop in stock in the same time period.
The study looked at more than 400 firms, reviewed by Mossberg in a ten-year period ending in 2001. Mossberg has written for the Journal since 1970 and has covered the technology beat since the late 1980s.