A lot of technology forecasters predicted the end of radio when the iPod was introduced. In fact, a Clear Channel executive once noted that any radio format (Top 40, Classic Rock, etc.) can be broken down into a set of just 500 songs for a seven-day period, which can then be rotated and modified slightly from week-to-week.
So why is radio still so popular in the car? OK ... maybe not radio, exactly—let’s call it “programming” versus your own canned music. And here’s the answer: It’s because we like new content. It’s also because we like the personal touch of an announcer. And most importantly, we simply don’t have the time or the wherewithal to constantly program our own content. That’s why Pandora has become so popular in the car. Just hit the “thumbs-up” or “thumbs-down,” and it will continually refine the setlist. The only thing missing is the personal touch of an announcer, and most still turn to radio for that.
One thing remains constant—people want entertainment in their vehicles. And whether it comes from a podcast, SiriusXM, AM, FM, Pandora, MOG, or Slacker, there’s still one key hurdle to overcome: getting that content delivered smoothly to the car while the vehicle is blasting down the highway at 70 MPH.