Suning Rolls-Out Unmanned Stores in China
Suning Commerce Group has announced plans to open four new unmanned automated stores in China, close to the country’s largest annual shopping spree, the “11/11 Shopping Festival.”
After rolling out the first self-service store “Suning Sports Biu” in Nanjing last August, Suning launched its second cashier-less store in Shanghai the following week. More stores were to be opened in Beijing, Chongqing and Xuzhou. With richer product categories, the new stores will not only sell sports products and souvenir items of well known football clubs, such as F.C. Internazionale Milano, consumers could also find gadgets, personal electronics, food and FMCG goods to fulfill more unique purchasing demands.
“The ‘Biu’ store is the latest innovation of Suning’s ‘Smart Retail,’” said Zhang Jindong, Chairman of Suning Holdings Group. “Suning has more than 1,500 brick-and-mortar stores which have been upgraded to big data-driven smart stores years ago. With extensive offline experience and advantages in O2O retail, Suning’s unmanned store model has undergone the concept and trial stages, and is now ready to scale up. These stores are launched for business, and are reproducible, cost-wise and technology-wise. As today’s tech-savvy consumers expect different shopping experience, we see more opportunities in the industry and Suning is dedicated to create best services for our customers.”