Recently, we took a deep dive into some data about Super Bowl TV sales from last year. In that data, provided by market research firm Gap Intelligence, we discovered that the two weeks leading up to the Super Bowl were indeed the best time to purchase a new TV. The data also showed that HDR TVs were nearly twice as expensive as non-HDR ones, online prices were actually higher than those in-stores, and Westinghouse had the best prices on-average for TVs between 50" and 70".
But, like we alluded to in that previous analysis, Gap provided up with a trove of information that we were still attempting to dig through. And dig we did.
Below you'll find a more focused analysis on the TV market over the four years that Gap has recorded such data. For this report, we looked closer at TVs in the 60-inch to 69-inch size range—the sweet spot for a consumer looking to buy a large screen TV—and we broke it down in a number of different ways.