As every consumer out there who's in the market for a new television knows by now, the time to buy a new big screen is around now—the days and weeks leading up to the Super Bowl. It's around this time that retailers are looking to move stock on "last year's" television models in order to make space for what's to come.
Until now, though, we've only seen or heard about TV sales based on the stores we've visited or ads we've come across. Sure, the deals look great—but so do Black Friday TV deals. How do consumers actually know that the deal we're getting is a solid sale around the Super Bowl? Better yet, when exactly in this run up to the Super Bowl should you they actually bite the bullet and buy that new TV? Or, how can you, the CE Retailer, capitalize on this time of year to offer better deals that what might be out there—on the web or in stores?
With a little help from the folks over at Gap Intelligence, we hope to provide you with the tools to answer those questions.