SuperData Research: Global VR hardware revenue will hit $3.6 billion in 2017
Despite our pontificating about the lack of consumer support behind the VR market, the latest estimates from SuperData Research show that the space could hit $3.6 billion in revenue in 2017—a 142 percent gain year-over-year.
The gaming market research firm explained that the report examines the market size and revenue of consumer VR hardware and software from last year and forecasts growth through 2020. Additionally, the report generates some market forecasts around the investments and revenue in AR and mixed reality for the same time period.
Specifically driving the revenue gains, according to SuperData Research, is the continued proliferation of VR hardware. While the high-end models will still continue to struggle, the firm predicts that devices like Google’s Daydream will help boost sales. Worldwide, SuperData predicts that 6.8 million Daydream devices will ship this year, leading the way among “premium” headsets in 2017.