Suppliers Up the 4K UHD Ante
Ultra HD TV—frequently called "UHD" at the International CES in a further failure to settle on standard nomenclature—is nothing new. At this year's show, these TVs were again all over the place, but the big improvement touted was more accurate color reproduction.
Perhaps the most notable news was the launch of the UHD Alliance, composed of DIRECTV, Dolby, LG, Netflix, Panasonic, Samsung, Sharp, Sony, Technicolor, Disney,
20th Century Fox and Warner Bros. According to its press release, the goal of this group of heavy hitters is to create "a unified criterion for premium UHD platforms, from devices to content including next-generation features like as 4K resolution, High Dynamic Range, Wide Color Gamut, High Frame Rate and Immersive Audio." Members say products that employ the standards set by the Alliance will provide consumers with the "truest, premium" UHD experience.
—JS9500, JS9000 and JS8500—i—and 167 percent greater resolution than "traditional" 4K UHD. In "traditional" 4K, Sharp quadrupled the number of UHD sets in its lineup, with sizes ranging from 43 to 80 inches, some featuring the Android TV platform. It also touted its AQUOS Full HD Smart TV lineup, with sizes from 32 to 90 inches. Other introductions included a 70-inch-class Super Slim 4K Ultra HD TV with a depth of less than a half inch. The screen uses newly developed material said to distribute light more effectively through the LCD panel new 40- and 43-inch HDTV models, which also come with the Roku n