Supply Chain Alert
CE Channels in Collision Course
At the recent Consumer Electronics Consumer Electronics Academy (CESCA) conference at CES, Jim Bottoms, Founder and Chairman, Understanding and Solutions, described a consumer electronics world of colliding business sectors, which is creating new supply chain challenges due to the fact that each sector has its own distinct characteristics and retail distribution structures. Meanwhile, the trends toward smaller, fashionable products (iPod, mobile phone), along with increased accessorization are impacting the product range and shelf life. As a result, retailers have to deal with wider range of suppliers and increasingly not just products but contracts and upgrades.
For an exclusive look at Bottom’s projections, click here to download his full CESCA presentation.