Distributor Roundtable: Just in Time
Brian Swanke, President
When it comes to consumer electronics, five of our top brands are Timex, FUSION, Rockford Fosgate, SPOT and Garmin.
Distribution adds value to these brands by making them more easily and conveniently available to our dealers.
As these manufacturers consistently come out with new technologies, such as the Garmin VIRB HD camera and the SPOT Trace tracking device, our distribution model quickly and efficiently gets product into the hands of our dealers and ultimately, the end-users.
Our sales staff has over 30 years of experience. Combined with the powerful tools we offer online, this provides our dealers with a distinct advantage through distribution. By choosing CWR Electronics as a distributor, dealers receive personalized service that consistently exceeds expectations, wants and needs.
Jeff Davis, Senior Vice President of Sales
The top five brands for dealers and integrators include Samsung, Microsoft, Cisco, Sony and Toshiba. The top categories for dealers and integrators include projectors, video game consoles, tablets, Wi-Fi/Bluetooth sound and connected home products.
Distribution allows dealers and integrators to offer items without having to physically have that inventory in stock, utilizing their distribution partner as a fulfillment center. For example, D&H offers a drop-ship program that allows dealers to send products to a customer or project site transparently, complete with that dealer’s branding, within one to two days’ shipping time in the contiguous U.S. Our breadth of inventory then becomes their breadth of inventory, accessible from five separate national warehouses. This makes it easier for dealers and integrators to compete for projects, or in the case of a retailer, to maintain inventory comparable to large-tier online competitors.
INGRAM MICRO CE (IMCE)
Alexandra Harding, Director of Vendor Management &
[The top five categories are:] flat-panel TVs, home audio, connected home, networking, and housewares/small appliances.
More and more vendors these days are looking to maximize their profitability and resources so that they can focus on R&D as well as brand awareness. Ingram Micro CE Divisions enable our vendor partners by managing multiple customers’ credit facilities and logistics, and creating inventory efficiencies. This allows Ingram Micro’s customers to have one source for complete product and service solutions from a broad range of vendors.