The CE manufacturer and retailer with the best supply chain management strategy will win the war, or at least emerge from each fiscal quarter with the least wounds.
“The new battle ground is the supply chain,” said Kurt Cavano, CEO of TradeCard, a New York City-based provider of supply chain financial services. “And the battle is often won or lost before the product even hits the showroom floor.”
Cavano was just one of many of the industry’s top vendors, retailers and analysts to speak during the two-day Consumer Electronics Supply Chain Academy conference held at CES. Their messages, however, were similar: The challenges and dynamics that permeate today’s marketplace—plunging margins, more sophisticated and complex products, customer demand for just-in-time products and services, the rise in ordering and selling product over the Internet, global sourcing, faster lifecycles—has increased the importance of supply chain management strategies for any company with a stake in the industry.