Supply Chain Right Here, Right Now
Since many households still don't use DVD technology, there's a market for it. "Last year, manufacturers had a shortage of DVD players," he said. This year, he doesn't want it to happen again. On average, D & H stocks 60 days ahead of schedule. But during the holidays, this period starts a few weeks earlier. "If retailers start to see HDTV sales picking up," he said, "we want to know about it. We'll be stepping up this supply."
Lorsch is focused on second-time digital camera buyers wanting better technology at lower prices. He stocks heavier in late September and October. Since DBL's primary partners are smaller, independent retailers, DBL is a secondary inventory site for many of these stores. "They replenish Monday mornings," he observed. "We have some of the biggest fill-ins days before Christmas."
His biggest worry? Retailers will run low. "Consumers see a benefit in buying digital cameras and DVD players that have come down in price. They're demonstratively better," he added. "But you can't sell it if it hasn't even been manufactured yet."