Survey: 97 Percent Aware of DTV Transition
The DTV transition may be all-but-officially delayed to June, but even this month, awareness of the transition is all the way up to 97 percent.
According to numbers released by the National Association of Broadcasters Thursday, 97 percent of those asked are "aware that TV is switching to digital, knowledgeable that the transition will impact over-the-air signals or able to previously identify the correct transition date." In addition, 82 percent of over-the-air households have taken steps to get ready for the transition.
NAB's survey was conducted by SmithGeiger.