Are Amazon's deficiencies inadvertently creating a blueprint retailers can use to succeed? Amazon shoppers say they would buy from other retailers if offered lower prices (66 percent), free 2-day shipping (60 percent), and loyalty rewards (37 percent) — pointing to strategies retailers can use to attract the youngest generation of consumers.
To better understand how retailers can compete with the e-commerce giant, leading retail app platform, Branding Brand surveyed 1,000 adults from Feb 17-22 who shop on Amazon and make the majority of purchases for their households.
60 percent of Amazon shoppers buy using their mobile devices. Having a Prime membership is the top reason they buy from Amazon (31 percent), followed by low prices (29 percent). Of those surveyed, 58 percent were Amazon Prime members.