Survey: Among Wealthy, Women Make Most Buying Decisions
In wealthy households, women make around two thirds of decisions in regards to purchases- a number, however, that drops to 40 percent in regards to electronics. That’s according to a survey released earlier this week by the Luxury Institute, which looked at married couples earning more than $150,000 per year in income.
The survey found that in such households, the wife makes the call on 68 of appliances, including refrigerators, ovens and ranges. However, only 40 percent of women make the decision when it comes to buying electronics or cars.
“Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel, healthcare, financial services and home improvement,” the Institute’s CEO, Milton Pedraza, said as part of the survey’s announcement.