Survey: Content Consumption Moving Away From TVs
According to a survey released this week by Accenture, consumers plan to purchase fewer televisions this year, while shifting their media consumption to tablets, smartphones and other non-TV devices.
According to Accenture, the percentage of consumers watching broadcast or cable TV in a typical week on televisions fell from 71 percent in 2009 to 48 percent in 2011.
“The battle for consumers’ eyeballs and time is intensifying, viewership continues to disperse, and we are starting to see the impact on the TV as a screen in the home,” Mitch Cline, global managing director of Accenture’s Electronics & High-Tech Group, said as part of the announcement. “Craving an always-on, always-connected lifestyle, consumers increasingly are using other consumer electronics devices in their daily lives to access the entertainment that only TV once provided."