Survey: DTV Awareness Still Rising
More consumers are familiar with the upcoming digital TV transition than they were 18 months ago- but even those that are have been slow to take action. That’s according to a survey released this week by the Association of Public Television Stations.
The survey found that when the survey was taken in May and June, 62 percent of the 8.8 million over-the-air households in the U.S. were planning to buy a converter box or digital television, up from just 28 percent in November of 2006. Meanwhile, 70 percent of respondents from over-the-air households claimed to “know what they need to do” to keep receiving programming.
“Many consumers are unaware that there are immediate benefits to making the transition, such as enjoying the digital services Public Television stations are providing now,” the group’s President and CEO, Mark Erstling, said as part of the release. Public television stations are overwhelmingly over-the-air channels.