Survey: Half of Cable Users Will Have tru2way in Five Years
The tru2way technology standard will steadily gain popularity over the coming years, to the point where half of cable subscribers will have it within five years.
That’s according to a study released this week, from the research firm ABI Research, called “The Outlook for tru2way.” ABI’s chief analyst, however, cautioned that “many industry-political obstacles and interoperability challenges” remain in the way of widespread adoption of the standard.
“Consumer electronics manufacturers have been at odds with the cable industry over tru2way for a long time,” the chief analyst, Steve Wilson, said as part of the study’s announcement. ““It’s been a pretty contentious era. Vendors say the implementation is too expensive and that it’s overkill for basic services. They point out that many cable operators aren’t even deploying these systems. The cable operators themselves won’t provide forecasts for tru2way STB deployments. They’re not willing to tell the market (or developers) how many boxes they expect to ship over time.”