Survey: HDTV Buyers Care About Picture More Than Content
Consumers buying HDTV sets are mostly buying their products because of the crisp and clear picture, as opposed to simply because of specific programming that they can watch in HD. That’s according to a survey released this week by Frank N. Magid Associates, as reported by MultiChannel News; its findings were in line with most previous surveys on the subject.
The study, titled “Consumers and High Definition Television: Attitudes, Awareness and Usage,” also found that 13 percent of respondents called themselves “very likely” to purchase an HD TV in the next year, up from 9 percent last year.
According to a Nielsen survey from October, 85 percent of HDTV owners are happy with the picture quality of their set, while less than 40 percent are happy with the quality of HD content available to them.