J.D. Power and Associates recently completed a survey which concludes that cell phone features such as color screens, text messaging and cameras matter very little compared to style and cost when customers deliberate over a purchase. In fact, cameraphones, speakerphones and color screens each motivated the same number of resondents (12 percent) to buy a particular model. 39 percent of users chose their phone based on “style.” 29 percent, the next highest group, chose their phone because of its cost –- namely, free.
In spite of the lack of motivating power these features may possess when it comes to buying a phone, use of these features after purchase has increased over time. Speakerphone use has risen 22 percent since last year. MMS (Multimedia Messaging Service) use has gone up 29 percent. The number of users who take advantage of their cameraphones has gone from 14 percent to 19 percent, and the number using SMS (Short Message System) has gone from 19 percent to 22 percent. -David Thomas