It kind of goes without saying in the consumer electronics space that there’s really only one prime time throughout the year to purchase a new television—if you’re in the market to do so. And that time is right about now, in the weeks leading up to the National Football League’s “season finale,” the Super Bowl (can I say that without getting sued?).
“Big Game” sales are hard to beat, and, according to the results of a recent TV Buyer Survey conducted by FatWallet.com, consumers agree and are ready to act on that fact in 2016. Among the 1,000 U.S. adults who participated in the survey, 26 percent said they will purchase a new TV this year. That number rises to 40 percent among those with children, and 35 percent for those under the age of 30. And of those who plan to purchase a new display this year, one out of four will do so during the next few weeks as retailers aim to capitalize on those Super Fantastic Football Game Sales. That’s compared to the 18 percent who said they’d wait until Black Friday.
FatWallet.com also found that nearly half of the consumers who plan to buy TVs this year will make their first 4K TV purchase, and almost one-third (30 percent) said they now stream the majority of their TV programming, up from 21 percent a year ago.