T-Mobile Offers "Smartphone Equality" Through
T-Mobile this week announced an initiative that it calls "smartphone equality." The carrier will no longer punish customers with less-than-great credit.
"With today’s announcement, every T-Mobile customer who’s paid their wireless phone bill on time for 12 straight months will qualify for our very best device pricing on every smartphone and tablet we sell − including zero down with no interest and no credit check. This new approach puts the relationships we’ve built with loyal customers above their credit scores," CEO John Legere said in a statement.
"It’s a simpler, saner way to evaluate credit − our history with you. And it’s more effective. Because the simple truth is that our relationship with that customer is actually a better predictor of future behavior than their credit history."