Tablet, Ereader Ownership Surged Over Holidays
Ownership of tablets in the U.S. nearly doubled over the holidays, with the technology's penetration jumping from 10 to 19 percent between mid-December and early January. That's according to a report released Monday by the Pew Research Center.
In addition, Pew reported that 29 percent of Americans owned either a tablet or Ereader as of this month, up from 18 percent before the holidays.
"These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers," Pew said as part of the release. "However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted." This was reference to the arrivals in late 2011 of the Kindle Fire and Nook Tablet devices.