Tablets Find the Sweet Spot
Strong ownership and buying intent continues
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At first, I really just didn’t get it. When Apple released its iPad in 2010, I already owned a laptop and a smartphone. These two devices allowed me a significant amount of flexibility for work and entertainment, and I couldn’t grasp how a third device, something in between, would gain any traction in my computing routine.
I thought to myself about the burdens of carrying around yet another device that I needed to charge and was bigger and heavier than my phone. I also considered how it was more fragile than a laptop and that it didn’t have a physical keyboard for typing documents. With all of those caveats, I thought, who in their right mind would buy a tablet?
Quite a few people actually, including myself. I now use it daily.
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