CES Preview: What Buyers Can Expect at CES
Buyers of consumer electronics getting set to troll the aisles at 2012 International CES will be looking for a lot more than hardware devices. The buyers are just as interested in learning about what new services and apps will drive these devices; how multiple devices work together in a seamless ecosystem; and how the hardware, software and services create a higher-margin solution.
That was one of the conclusions CEA statisticians reached in a survey of electronics buyers that they rolled out at the recent CES preview in New York.
Among the categories expected to pique show-goers' interest in Vegas are wireless and wired devices (60%), with lifestyle electronics and Internet-based multimedia services neck and neck within the 33% range.