CE: A Bright Light in a Dim Economy
While the overall CE sector remains healthy, the downturn in the business cycle paired with rising costs are battering the balance sheets of many CE businesses. So how can the dealers succeed in these trying times? Emphasize your locality. Consumers are thinking twice before driving all over town, so make your shop known as the local CE resource. Consumers are also increasingly looking for value. You may not be able to offer the lowest price, so go the extra mile on service with great demos, free delivery or in-home consultations in your area.