Taking It With You at CES
Portability was such a major theme at CES ‘08, you’d think that Americans stay in a state of permanent mobility. Vendors touted services, partnerships and new technology that will allow drivers to watch local TV broadcasts (this got more than a few laughs at an LG press conference), vacationing parents to edit and upload videos while the kids are still drying off from the water slide, and movie-lovers to set up personal mini-cinemas on the airplane, the roof deck, or the beach.
Take Maxell’s new offering for 2008, iVDRS, a class of portable hard drives the size and shape of game cartridges that suddenly make 250 gigs of memory seem as ubiquitous as an umbrella. “We’d like to see people take this on vacation with them,” said Maxell’s Rich D’Ambrise. “The hard drives on camcorders fill up. We don’t want you to be out of luck.”
Meanwhile, Sony introduced a mobile speaker system called the Rolly, “a new concept in sound entertainment,” which turns a music player into a dancing (literally...the device actually choreographs its movements to the rhythms of a song) baby boombox.