The Art of Cabling Audio Quality
So Monster has simplified its approach somewhat. The next step on the road to the effective audio demo, say Lee, has resulted in the creation of the Monster Reference Home Theater Music Experience – alluded to, in-house, as “Mr. Hit Me” (MRHTME).
With this demo disk, Monster is targeting A/V hybrid retailers who have all the spot-on ingredients to sell higher-ticket audio: the proper caliber of gear, the right type of qualified sales personnel and a more receptive customer demographic than, say, a Costco.
The MRHTME Demonstration Disk contains carefully selected movie clips, theatrical trailers, excerpts from Monster Music releases and even gaming samples (the disc is available to any Monster dealer, says Lee; contact Meagan Moore [email@example.com]). Its menu structure permits seamless switching among all types of content and among different versions of content, such as Dolby Digital 5.1, DTS 5.1 and Dolby Digital 2.0 Stereo. It works in any DVD player, but is also optimized for integration with Monster’s own remote control, with which, through macros, the demonstrator can easily access certain SuperDisc features. Monster, says Lee, soon plans to issue a second demo disc with updated clips.