Tapping Into Global Opportunities
A cursory examination of news reports will confirm that certain product arenas continue to grow or decline. Based on household penetration, TV sales have inexorably begun to decline. On the other hand, the appetite for mobile, connected devices remains insatiable. But how far ahead of or behind these trends are other countries? GfK Global World indicates, forinstance, that double-digit growth is forecast for the emerging Asia-Pacific region (including China and India), while growth in Central-Eastern Europe (including Russia) is predicted to drop 9 percent, down from 18 percent in 2011.
We also know that consumers around the world are gravitating toward the same devices that are popular in the U.S. GfK Digital World analysis indicates that these products, including mobile PCs, tablets and wireless phones, will account for a remarkable 50 percent of retail CE sales this year. Naturally, the astonishing worldwide sales of mobile connected devices necessarily impacts more maturecategories, like MP3 players and printers.
Emerging markets like the Middle-East and Africa (MEA) are bypassing entire categories of CE devices in favor of the latest solutions. Here, market opportunities for products ranging from portable navigation to MP3 players are limited as consumers embrace smartphones. In addition, the CE sales picture of regional markets can signal priorities. Looking at the MEA region, for example, we find the highest concentration of wireless phones, which account for 37 percent of its retail sales this year. That’s because communication infrastructure is needed here to foster business and economic development.