Kindle Going Nationwide at Target
Target announced Wednesday that it will make the Amazon Kindle e-reader available in all of its stores nationwide this week. Target, which earlier this year became the first brick-and-mortar retailer to carry the device, had earlier sold it only in select locations.
The rollout is set for June 6. The device will cost $259, the same price as it sells for directly from Amazon.
"Our guests' response to Kindle has been overwhelmingly positive,” Mark Schindele, Target's senior vice president, said as part of the announcement. “We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want.”