Target Fetch Introduces Consumers to Smart Home as a Service Programs
Paper towels, toilet paper, and hand soap aren’t the types of products we would every normally talk about on Dealerscope, but Target has found a way to get us to do just that. In early May, the company raised a few eyebrows when it announced a new campaign on the Indiegogo crowdfunding platform for something called Target Fetch.
The new monthly subscription service is a really unique take on the product replenishment model that combines some smart home technology with something akin to Amazon’s Dash program. Think, Smart Home as a Service. Rather than using buttons that can be placed throughout your home, though, Target’s Open House Labs team has embedded sensors into everyday products that can tell when you’re getting low on something and automatically reorder that product for you.
The initial offering includes three different dispensers: a paper towel holder, a toilet paper spindle, and a soap pump. For $2 per month per product, the user can “install” these items in their appropriate location throughout their home, use them like they would any traditional paper towel holder, toilet paper spindle, or soap pump, and watch the service work its magic.