Target Testing Price-Matching
Target has launched, a test basis, a new price-matching program at its two of its Minnesota stores.
According to the Minneapolis-St. Paul Business Journal, the retail chain is offering to match the prices in a competitor’s ad on identical items, albeit only while the ad is in effect.
The program, called “Unbeatable Prices. Guaranteed," launched in a pair of markets, Denver and Orlando, in March, and last week was expanded to stores in downtown Minneapolis and suburban Medina, Minn. A spokeswoman confirmed to the Business Journal that the company plans to analyze data with an eye towards nationwide expansion of the program.