Target Nixes “Uncomfortable” Phone Survey
Target found itself apologizing this week when a survey e-mailed to hundreds of customers caused numerous complaints, the Milwaukee Journal Sentinel reported Tuesday.
The survey, distributed to customers on June 8, asked responders to agree, disagree, “strongly agree,” or “strongly disagree” with a variety of statements, including “My partner is likely to reject me at some point unless I am better (smarter, better looking, etc.) than any other potential mate,” “I could disappear from the face of the earth and no one would notice,” and “I’m not known for my generosity.” After customers complained about the personal nature of the questions, the survey, which was conducted through Nielsen Net Ratings, was pulled.
“We recognize that some of the questions made our guests uncomfortable. We apologize for that,” Target spokewoman Lena Michaud told the Journal-Sentinel.